Workflow

Property Research and Acquisition: Before listing a property, brokers conduct thorough research on the property's potential value, location, and market trends. They collect relevant documents, such as property surveys, zoning information, and environmental reports.

Property Listing: A broker creates a new Property doctype entry with property details, such as type, size, address, lease rate, sale price, cap rate, and owner information. The broker can also add property images and documents. The broker assigns a listing agent, sets the listing date, and defines a marketing strategy tailored to the property's unique attributes.

Prospecting and Relationship Building: Brokers and agents use the Note doctype to store prospecting information, such as potential leads or contacts, and link them to properties or opportunities. They can track their prospecting efforts, such as calls, emails, or meetings, using the Communication and Event doctypes. Brokers nurture relationships with clients, property owners, and other industry professionals to generate leads and referrals.

Targeted Marketing: The broker develops customized marketing materials, such as brochures, property tours, or virtual tours, to showcase the property. They set up email campaigns targeting customers interested in specific property types, sizes, or price ranges using the Email Campaign doctype. They can use the Notification doctype to send automated notifications and reminders for upcoming events, tasks, or milestones.

Inquiry Management: When a potential customer inquires about a property, the broker creates a new Inquiry doctype entry and assigns it to the appropriate agent for follow-up. The broker can track the inquiry's status (Open, In Progress, Closed) and monitor agent performance. The broker ensures prompt and professional responses to inquiries, enhancing the client experience.

Property Viewings and Tours: The broker schedules property viewings using the Viewing doctype, including date, time, and attendees. They plan and prepare personalized tours, highlighting the property's unique features and benefits. After the viewing, the broker can create a follow-up task using the Task doctype to ensure the lead is nurtured.

Deal Management: When a lead is ready to proceed with a transaction, the broker creates an Opportunity doctype entry with relevant details, such as opportunity type, property, and expected transaction value. The broker can track the opportunity's progress and update its status as it moves through the sales pipeline. They collaborate with all parties involved, such as attorneys, property managers, and lenders, to ensure a smooth transaction process.

Proposal and Valuation: For lease or sale proposals, the broker uses the Quotation doctype to create customized proposals that include property details, lease rates, sale prices, and valuation methods. They can also attach supporting documents, such as property images or market analysis reports. The broker negotiates terms and conditions on behalf of their clients, aiming to secure the best possible deal.

Transaction Management: Once a deal is finalized, the broker creates either a Lease Agreement or Sale Transaction doctype entry, depending on the transaction type. They can include specific terms, conditions, and documents relevant to the transaction. The broker coordinates with all parties to ensure timely completion of due diligence, inspections, financing, and other transaction requirements.

Commission and Invoicing: The broker uses the Sales Invoice doctype to generate invoices for commissions. They can include property-specific information, commission rates, and commission amounts in the invoice. They maintain accurate financial records and ensure prompt payment of commissions.

Performance Metrics and Analysis: Brokers and agents can track their performance metrics, such as the number of deals closed, total sales volume, and commission earned, using custom reports and dashboards. They can also analyze market trends, customer preferences, and competitor performance to identify areas for improvement and growth opportunities.

Collaboration and Team Management: Brokers can use the User doctype to manage team members, assign roles, and set commission rates for individual agents. They can also use the Group doctype to create teams and monitor team performance. Regular meetings and communication help maintain alignment and foster a collaborative work environment.

Client Relationship Management: Brokers maintain ongoing relationships with clients, providing updates on property performance, market trends, and potential new opportunities. They can use the Communication and Event doctypes to schedule regular check-ins, send newsletters, or organize client events.

Professional Development and Training: Brokers invest in their team's professional development, providing training on industry trends, sales techniques, and negotiation strategies. They can use the Training Event and Employee Skill doctypes to plan and track training initiatives.

Technology Integration: The broker leverages technology to enhance the client experience and streamline internal processes. This can include integrating CREMatic with other software tools, such as accounting, property management, or data analytics platforms.

Referral and Testimonial Generation: Satisfied clients are a valuable source of referrals and testimonials. Brokers can request client testimonials using the Communication doctype and showcase them on their website or marketing materials. They can also develop a referral program to encourage clients to refer new business.